To round things off after Part 2 yesterday, here is the third and final part of this essay looking at our internal class conflict and its implications for radical left-wing political alternatives in Europe and beyond…
The Inner Class Divide
That we as individuals are subject to various stimuli contributing to development is nothing new. Much has been written on child development and much of this can extend also into adult life in terms of continuous learning and development. Where things have changed in recent years is in the increased intensity and aggression of stimuli relating to late stage capitalism. On the one hand we possess a social brain, allowing us to feel empathy and make emotional connections, and a character forged through a myriad of social connections and interactions. Many of us experience a fundamental need to share our lives with friends, family and community. But on the other hand, we are bombarded with advertising signals and media messages telling us that consumption is the ultimate goal and that this must be driven by aggressive, competitive activity in the market place. Much of what we experience through advertising relates to consumption or the adoption of an idealised version of self to which we should aspire. We are told that that we can have everything as long as we consume. In a ‘post-religious’ world it is salvation through consumption. Our participation in society can be bought instead of fostered through genuine social interaction.
But we are the recipients of contradictory messages. Identity formation through the solitary pursuit of commodities in order to satisfy a conditioned super ego is at odds with our more basic needs as social animals. Capitalism relies on competition whereas our early development engenders the value of cooperation. The (cultural) super ego tells us that to succeed at life we need to compete in the market place, earn money as efficiently as possible, and construct our idealised identities. But our innate characteristics and our basic human needs show us the importance of people over the market. This is class warfare in every sense, with the mind being the battleground. Many individuals therefore experience a subconscious, inner class tension, with a consuming, competitive, aspirational self striving to keep up in the market, and a social self yearning for cooperation and interaction. This ideological battle is internalised and fought daily in a way that has far greater implications than the debate in the political arena.